What is CCO? Criteria to become a CCO Sales Director

CCO Sales Director is one of the important positions in an enterprise, promoting business development through leadership skills and sharp, multi-dimensional strategic vision. So what are the specific tasks of the CCO ? How to become a professional CCO ? Let's find answers with 1C Vietnam through the article below!

1. What is CCO?

CCO stands for Chief Customer Officer and is an important position in the organization, second only to the Chief Executive Officer (CEO). Accordingly, CCO is responsible for monitoring revenue, profits and influencing the success or failure of businesses in the market.

In addition, CCO is also directly responsible for product/service sales, helping to grow resources, improve customer quality and appropriate competitive strategies...

2. Main job of CCO sales director

As the head of the business department of the organization, the tasks the CCO undertakes also require rigor and rigor. Here are the 4 main jobs a CCO needs to perform:

2.1 Management of employees and procedures

Typically, the CCO will be primarily responsible for supervising, guiding, and providing useful advice to a group of employees. In addition, the CCO will also provide guidance to departments implementing new processes or procedures. Through that, they also received a lot of feedback from different departments, thereby making appropriate adjustments.

2.2 Evaluate customer satisfaction

Each CCO will rely on customer feedback to establish new implementation options for sales and marketing to improve and enhance customer satisfaction.

2.3 Prepare reports to evaluate sales performance

Evaluating sales performance is the premise for CCO's business plan. Besides meeting KPI criteria, CCO must also retain potential customers and find more new customer files through good feedback on the quality of the company's products.

2.4 Building business strategy

CCO is responsible for building business strategies, ensuring products/services reach target customers effectively, helping to generate sales and profits for the organization. However, to establish a successful business strategy, the sales director must survey the market, customer needs and consumer trends. In addition, the CCO must also evaluate competitors, thereby setting sales goals, planning marketing and deciding on sales channels.

To ensure consistency and optimize costs for businesses, the sales director (CCO) needs to flexibly coordinate work with related departments such as Marketing, accounting, production...

3. C-level positions in businesses

In business, C-level is used to describe a group of directors who hold senior executive positions in an organization. Some common titles in C-level will be: CEO, CFO, CMO, CLO, CCO, COO, CPO, CHRO, CIO,...

Because of its profound influence in the organization, this position always requires an extremely high level of professional knowledge, practical experience and leadership skills. A professional C-level needs to have the ability to look ahead and have a strategic vision to make wise business decisions.

Below are the C-level positions and titles held:

• CAAO: Chief application architect
• CAO: Director of analytics
• CAO: Director of automation
• CBO: Chief behavioral officer
• CBO: Brand director
• CCO: Sales Director
• CDO: Director of data department
• CDO: Chief digital officer
• CEO: E-commerce director
• CEO: Director of ecosystem
• CGO: Chief growth officer
• CHRO: Director of human resources
• CIO: Chief innovation officer
• CIO: Director of information technology
• CISO: Head of information system security department
• CITO: Director of information technology
• CKO: Chief knowledge officer
• CLO: Chief legal officer
• CMTO: Chief marketing technology officer
• CPO: Product manager
• CPO: Chief privacy officer
• CRO: Chief risk management officer
• CRO: Chief revenue officer
• CSO: Chief security officer
• CSO: Chief strategy officer
• CSO: Chief sustainability officer
• CXO: Customer experience director

4. Criteria needed to become a CCO

To become a professional CCO , candidates need to ensure compliance with the following 5 "golden" criteria:

4.1 Ability to communicate and work in groups

Normally, the job of the Sales Director will be to coordinate with the CEO, Marketing Director, Brand Director) and be a bridge between customers and partners. Therefore, CCOs need to interact with colleagues, customers and partners effectively through speech or text to promote work efficiency and ensure common goals of the organization.

In addition, communication skills are the key to helping CCOs improve good relationships between suppliers and consumers. This will be extremely beneficial for maintaining a stable customer base, improving conversion rates and creating credibility about the business and the products/services it provides.

4.2 Analyze the market, create competitive advantage

In addition to communication skills and knowing how to retain customers, business directors must also be fluent in specialized terms such as growth index, brand management, strategic management... and characteristics of the product market. products that the business is trading. Thanks to that, businesses will come up with appropriate directions, helping to improve their competitive advantage over competitors.

4.3 Plan and stick to goals

To help businesses stay on track, CCOs need to master planning skills. This ensures that KPIs are thoroughly completed and evaluates the effectiveness of the business plan as well as the performance of each department and personnel in the organization.

4.4 Creative thinking ability

In the 4.0 era, businesses must constantly innovate and change to create products that integrate diverse features and suit customer tastes. Therefore, a professional CCO also needs creativity to maintain and develop the business and improve competitiveness.

4.5 Ability to listen and respond positively

A professional CCO will not only stop at coming up with effective business plans; on the other hand, the CCO also needs to become a trusted friend to listen and understand customers. Not only does it help retain potential customers, but it also receives positive feedback about the business, especially in today's period of fierce competition.

In general, the Chief Business Officer ( CCO ) plays an extremely important role in the development of the organization. Therefore, to become a professional CCO , candidates need to meet the criteria of communication skills, market analysis, planning, creative thinking and the ability to listen to customers. On the journey to becoming a potential CCO , 1C:ERP will be a reliable companion solution. Developed on a low-code technology platform, 1C:ERP helps Sales Directors manage their businesses comprehensively with a variety of modules such as business management, cost management, and purchasing management. ,...Contact 1C Vietnam now to learn details and experience this smart 1C:ERP solution