What is CMO? The role of Marketing Director in a business

Within the organization, the CMO is responsible for implementing business strategies and generating profits through marketing activities. To better understand what a CMO is and the importance of this position for businesses, let's find out with 1C Vietnam in the article below!

1. What is CMO?

CMO stands for Chief Customer Officer and is a marketing director, also known as Marketing director. CMO is the person responsible for operating and supervising the business's marketing activities such as brand management, research, marketing communications and distribution channel management of the business...

In today's era, CMOs must work based on data, understand technology and understand customer insight to devise marketing strategies that align with the business's goals.

2. Main duties of CMO marketing director

A CMO marketing director will undertake the following main tasks:

• Supervise and manage the working activities of the Marketing department.
• Participate in evaluating and developing marketing strategies.
• Research and understand market needs, identify target customers.
• Research and analyze competitors.
• Make implementation plans and coordinate with departments to implement Marketing plans.
• Work with the sales department to establish pricing strategies and optimize profits.
• Implement promotions and advertising campaigns.
• Plan and develop budgets for marketing activities, return on investment and profit and loss provisions.
• Brand building and positioning.
• Supervise online marketing strategies.

3. The role of the CMO for the business

Marketing Director is an extremely important position for the sustainable development and success of a business. In addition to understanding what a CMO is , businesses also need to master the main roles of the CMO below:

3.1 Strategic planning

CMO not only takes on a marketing role but also detects market opportunities and provides vision of business strategy and goals.

3.2 Understand customer experience

CMOs understand customer preferences and behaviors through various tools and methods, which can improve product/service quality and enhance customer care services across media channels. Thereby, CMO takes the lead in creating new products and meeting customer expectations.

3.3 Brand building and positioning

This is one of the important roles of a Marketing Director, they are responsible for building positive information about the business's products/services to create trust and ensure customers will remember the brand. and choose the enterprise's products first.

3.4 Adapting to technological change

In an age of constant technological change, the CMO plays an important role in keeping the business on track. At the same time, they leverage digital marketing tools and media to analyze and attract customers, optimizing the business's marketing activities.

3.5 Promote revenue growth

CMO directly affects a business's profits, helping to design and implement marketing strategies to boost sales, help increase market share and achieve stable, long-term growth.

3.6 Deploy new Marketing trends

Currently, new marketing trends are becoming more and more popular, leading to increasing customer shopping needs. At this time, the Marketing CMO director is the one who implements new marketing trends for businesses. They need to ensure that the messages conveyed in each campaign are consistent, easy to understand and aimed at the right target customers.

3.7 Establish and nurture a culture of collaboration

Because he is the leader in the marketing department of the business, the CMO needs to coordinate with other departments to build appropriate business strategies. Especially nurturing supportive relationships between employees, everyone is allowed to give opinions, listen and contribute to a complete business strategy.

4. What is the salary of a CMO?

Based on statistics from Vietnam Salary, the CMO salary will range from 10 million VND - 120 million VND, depending on qualifications and experience. With personnel from low average to high average level, CMO salary will range from 28.5 - 4.3 million VND.

In addition to a desirable salary, CMOs also enjoy remuneration policies and future advancement opportunities. In addition, if you know at least 1 to 2 foreign languages, the CMO can also be sent to work abroad with the task of helping businesses expand their markets and get closer to international markets.

Note: CMO salaries may vary depending on the industry, larger companies may pay more.

5. How to become a professional CMO in the 4.0 era

Today, CMOs play a key role in promoting business development and helping businesses adapt to the rapidly evolving market. To become a professional CMO, candidates can refer to the following steps:

• Education: A degree in Marketing, business administration or related fields is extremely important for a CMO position, bringing candidates closer to a corporate marketing role.
• Accumulate experience: Initially, candidates can choose to work as a marketing coordinator, then gain a lot of practical experience in many different aspects and approach Marketing jobs at a higher level.
• Develop diverse skills: Besides marketing skills, candidates need to actively cultivate skills in strategic planning, data analysis, understanding customer insight and digital technology.
• Seek leadership opportunities: Candidates can seek leadership opportunities through project management or directing marketing strategies... This helps candidates add "strengths" to their resume mine.
• Update knowledge and new Marketing trends: Technology changes, leading to customer behavior and needs. Therefore, every CMO must quickly update new trends and strategies in Marketing.
• Develop a network of relationships: Building networks inside and outside the marketing industry through conferences or social platforms helps candidates receive more promotion opportunities.
• Prove capacity: Candidates need to clearly state the results achieved in previous positions, possibly improving market share, increasing revenue... to help create trust and demonstrate appropriate capacity. with the CMO position.
• Find a mentor: A successful CMO also needs to be guided by a mentor. Books and business seminars can provide useful sources of knowledge, but only insiders can offer advanced knowledge and advancement opportunities, as well as demonstrate a candidate's skills. .

6. 1C:ERP software - great Marketing management tool for CMOs

1C:ERP software is a comprehensive business management system, designed to support important functions such as finance, purchasing, production and especially Marketing. For CMO Marketing Directors, 1C:ERP provides a powerful customer relationship management (CRM) module, helping to optimize marketing strategies and increase campaign effectiveness.

CRM in 1C:ERP allows CMOs to track and analyze customer behavior, thereby building targeted and personalized marketing programs. The system also provides detailed reports on campaign performance, helping CMOs easily adjust and improve strategies to achieve the best results. With 1C:ERP solution, customer data management becomes simple and effective, helping to strengthen relationships with customers and promote sustainable development of businesses.

Above is all the information about the concept of what a CMO is and the important role of a CMO in the development of a business. Hopefully with the above sharing, your business will have a more multi-dimensional view of this job that requires creativity and constant innovation. To experience 1C:ERP solution to support CMOs with comprehensive business management, please contact 1C Vietnam immediately via hotline (+84)247 108 8887.