Steps to build the latest corporate culture in 2024

Corporate culture is considered an important first step in internal management and making business decisions of an enterprise. So what is corporate culture? How to form a positive, sustainable corporate culture? Let's find out details with 1C Vietnam right through the article below!

1. What is corporate culture?

Corporate culture includes core values, beliefs, behaviors and attitudes, all of which characterize the way members and leaders of an organization operate and carry out business tasks. Corporate culture originates from the organization's goals, strategies, and approaches towards employees, customers, and partners.

Corporate culture and business culture are closely linked, helping organizations build a suitable culture and succeed in business. As follows:

• Corporate culture is the sum of shared beliefs and behaviors within a specific organization, affecting how employees operate and communicate and create unique organizational values.
• Meanwhile, business culture is a system of values, beliefs, and behaviors shared within a large business organization. Business culture affects business practices, ethics, and how organizations interact with each other.

For example:

• Samsung corporate culture:

- Focus on creativity, innovation and promoting product quality.

- Contribute to the development of Korean business culture, aiming for competitiveness and sustainable development.

• Vietnamese business culture:

- Development based on respect and community spirit.

- Directly affects the corporate culture of businesses in Vietnam such as: Respecting superiors and colleagues, developing the spirit of solidarity and helping each other.

2. The meaning of current corporate culture

Not only is it a guideline in developing resources within the organization, corporate culture also has a profound impact on the major decisions and strategies of the enterprise. As follows:

2.1 Helps brand positioning

Corporate culture is the genetic property and identity of a business through many generations of members, thereby helping the business create its own identity and bring about the ability to develop sustainably.

Besides, corporate culture also helps the organization convey messages about values, consciousness and operating style to all employees. At the same time, we aim to commit to the common goals and benefits of the organization, contributing to creating stability and order in the business, reaffirming the common goals of the organization.

2.2 Attract and retain talented people

Corporate culture directly affects the recruitment process, helping to attract and retain talent. When working for an environment with a strong cultural foundation, solidarity and mutual support, employees will be more motivated to work and contribute more to the organization.

2.3 Internal solidarity

Corporate culture is the basis for employees to follow and implement, even senior management, CEO or Chairman. Through harmony between members of the organization, the working process will minimize conflicts, helping to create a bond between departments/divisions in the company, which is the basis for everyone to more unified and interconnected.

2.4 Enhance business reputation

When there are business ethics, businesses will focus on producing quality products/services with the highest standards. From there, improving brand reputation in the market, leading to growth in market share and revenue for the company.

2.5 Form a professional working environment

In fact, corporate culture is the leading factor in creating a professional working environment. If members of the organization are satisfied with the company's work and policies, they will rely on it to comply, implement, and contribute to creating a common voice for everyone.

3. Steps to building corporate culture from A to Z

Corporate culture brings success in effective human resource management and the development of business strategies. Therefore, building a standard corporate culture also requires following the following 5 steps:

Step 1: Assess the current culture of the business

First, managers need to assess what the current cultural status of the enterprise is, where it is and what manifestations it has. If a business shows many negative signs, managers need to quickly come up with improvement plans to avoid creating a toxic working environment. Signs of a toxic corporate culture are often:

• Internal turmoil: The atmosphere is tense, heavy, the working environment is not positive, not developing.
• Continuous recruitment: Human resource management is weak, leading to employees being dissatisfied and not motivated to contribute to the organization.
• Poor awareness: Employees are not proactive in their work, often come in early and leave late, are lazy and lazy.
• Many meetings last for a long time with the purpose of deterrence but there is no or too little recognition and reward for employee achievements.
• Employees do not participate in discussions at meetings, do not dare to give opinions, but after the meeting they discuss and chat on the sidelines.
• There is no connection between boss and employee .

Step 2: Set corporate culture goals

Managers need to set expectations and goals about corporate culture, starting from the organization's own strengths. After culture is formed from existing things, managers will need to know what to do to bring good results to the business.

Step 3: Identify the factors that create core business values

To determine core values, managers need to determine:

• What vision, mission, goals and long-term strategies does the business have?
• How does a business want to be perceived by the public?
• What is the cultural goal that the business is aiming for? (dynamic environment, recognized employee achievements, united team...).
• Are business goals aligned with the personal values of all employees?

Step 4: Communicate the organization's cultural core values

To form a corporate culture, managers need to thoroughly communicate the benefits that this strategy brings so that they can understand and comply with it.

The business action plan will include time, location, goals, tasks and responsibilities. Specifically, where should we focus our efforts? What should be the priority? What resources are needed? How long is the end date? Which individual is responsible for each task?

Step 5: Implement and measure

After conveying the core values of corporate culture, leaders need to explain to employees and begin implementing the following main activities:

• Form and build a team in charge of corporate culture, usually the Human Resources department in the organization. Leaders need to monitor and supervise strictly.
• Developing and prolonging the stability of corporate culture through internal activities, training, team building, rewards...
• Promote and motivate all employees to actively respond and implement the organization's culture.

4. The relationship between corporate culture and vision, mission, and core values

Vision, mission and core values have a correlation with corporate culture, are the decisive factors in the direction of the business and ensure that the business operates in accordance with its important goals. Thereby, the relationship between corporate culture and vision, mission and core values is described as follows:

• Vision helps express what the business wants to achieve and is the driving force that helps the business develop. Based on the vision, culture is built to ensure that all business activities are directed towards a common goal.
• Mission represents the reasons for existence and goals of the business in the short and medium term. Corporate culture should be built on mission to ensure corporate activities are consistent with common goals.
• Core values are an important factor throughout the process of building corporate culture. Core values represent important content of the business and are a measure to evaluate the activities of each individual in the organization. A corporate culture built on core values will help ensure that business operations are consistent with the values that the business values.

In summary, vision, mission and core values are important elements in corporate culture, which need to be established in a unified way to create a strong, sustainable business.

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In general, corporate culture plays a significant part in human resource management, attracting talent, strengthening reputation and forming a professional working environment. Through the above sharing of concepts and steps to building corporate culture, 1C Vietnam hopes that managers can understand and successfully apply in the process of building a civilized, integrated organization. pole. For more information about the 1C:ERP system, please contact 1C Vietnam for support.