Content Marketing Leader

PRODUCT - LED CONTENT MARKETING LEADER

Established in 2016 in Hanoi, 1C Vietnam operates as a developer and distributor of  ERP & Accounting software solutions for business automation on 1C:Eterprise platform. There are over 5000 companies in Vietnam using 1C solutions in their everyday business operation. 1C Vietnam's partnership network is actively expanding across the country's major cities.

We build a product-led content team grounded in transparency & integrity, where every decision is open, honest, and driven by what truly benefits our clients and our service.

We seek a growth mindset — curious, resilient, and always learning — to turn insights into impact. We focus on value: every piece of content must move the needle for the service, the client, and the business.

Collaboration is our default — This value—one of our six core pillars—speaks to our shared unity, where all voices are valued, and every individual holds an equal right to contribute and debate ideas.

If you thrive in a culture that rewards clarity, accountability, and collective wins, be apart of our team as our new Content Marketing Leader.

What will you do?

• Plan and Manage Multi-Channel Content:
  Develop and manage all content across communication platforms (Social media, website, blog, email marketing, brand material, and sales kit) to attract and retain users;
• Develop Inbound Content Strategy: Build and manage content on website and other channels, collaborate with digital team to design customer journeys and convert potential customers;
• Develop creative content for Outbound marketing campaigns for all products: create outbound content and aim to drive user growth and revenue;
• Collaborate with Internal teams and External Partners:
  Work with internal teams (design, product) and external partners to complete POSM, multi-channel marketing campaigns, and affiliate campaigns to increase traffic and raise product awareness among users;
• Provide training and guidance to Content executives to ensure team personnel's skills and framework;
• Monitor and Evaluate Content Performance:
  - Collaborate with the Marketing team to assess the effectiveness of content, internal communication campaigns, and marketing strategies based on daily and weekly KPIs;
  - Analyze data to uncover critical insights to improve content quality and communication.
• Optimize SEO Content and Digital Marketing Content:
  Work with the SEO team and contributors to create SEO content strategies, enhancing search engine visibility to attract quality traffic to the company’s online channels.

What we are looking for?

• At least 03 years of experience in Content Marketing, with the ability to develop creative content and manage content across multiple platforms;
• At least 01 year working with Content B2B for Technology products;
• Excellent writing and creative content skills, particularly in brand-building campaigns and SEO/ GEO content;
• Strong organizational and internal information management skills;
• Have a growth mindset;
• Good communication, debate and teamwork skills;
• Data analysis skills and the ability to make data-driven decisions to improve content and communication strategies;
• Experienced in leading a team is a plus;
• Bachelor’s degree in Marketing, Communications, or related fields;

What we offer:

A Culture of Innovation:

Step into a workplace where creativity and forward-thinking are truly valued. Here’s what you can expect:

• Competitive, performance-based salary packages;
• A vibrant, international, and professional work environment;
• Modern, eco-friendly office space located in Times City Complex;
• Comfortable workspace with a 40-hour workweek;
• Full participation in social insurance policies based on contractual salary;
• Celebrate Vietnamese holidays, join annual trips, and connect through engaging team events and diverse internal activities; Unlock your potential through expert-led courses in professional knowledge, skill development, and English language training;

Make an Impact:

Become a key player in our Marketing Team, where your ideas and actions directly shape and optimize the company’s marketing strategy and growth.

Are you ready to write the next chapter of your career with us? Apply now and let your story begin!