What is Account Manager? This is one of the important positions, helping to connect customers and the sales department of the business. In the article below, 1C Vietnam will send to your business the knowledge surrounding what an Account Manager is and the qualities to become a professional Account Manager. See now!

1. What is Account Manager?

What is Account Manager translated into Vietnamese? Account Manager is a position in the Agency model, responsible for maintaining the relationship between customers and businesses, while carefully listening to customers' needs to propose solutions to achieve goals. mission.

Account Manager will take on a number of important jobs in the business, including:

• Communicate and resolve confusion regarding delivery or advertising.
• Follow customer accounts to introduce business products/services.
• Directly resolve customer complaints or challenges.
• Prepare reports for the CEO and regularly update account progress.
• Find out the customer's budget and negotiate costs if the business cannot meet their needs.
• Coordinate with other departments and divisions to fulfill customer needs.
• Identify industry development trends to devise effective strategies.

2. Roles and tasks of Account Manager

Account Manager holds an indispensable position in businesses, playing an important role in retaining customers, bringing sustainable value to businesses and earning many attractive projects. Below are the specific roles of the Account Manager position in a business:

2.1 Contribute to increasing revenue for businesses

Account Manager has direct contact with customers to negotiate and close projects, helping to bring revenue and profits to the business. The more the Account Manager knows how to seize opportunities, lead the Account team in the right direction, and is able to analyze the market and create appropriate strategies for projects, the more projects the business will win and increase revenue. collect.

2.2 Deploy the project with relevant departments

Account Manager receives information from customers, clearly understands the project purpose and communicates necessary content to other departments to execute the project. The team completing the project with the Account Manager will include:

• Creative: Create scenarios and ideas.
• Design: Design according to customer needs.
• Marketing: Plan advertising to introduce products and services to customers

Communication ability will be extremely important for an Account Manager, helping to balance the desires of customers and the responsiveness of departments within the company.

They will have to coordinate with many teams from the team planner, the Creative team, the Production House, and even with other external partners to successfully complete the campaign and meet the needs of the client.

2.3 Control revenue and expenditure

In order to ensure that the project is implemented quickly, the Account Manager needs to know how to control and allocate budget for activities within the company appropriately.

In case the project is not able to be completed or does not bring profit to the company because of limited targets, the Account Manager will have to know how to control, manage the costs and consider the budget to complete the project. project with customers.

2.4 Ensuring customer satisfaction

Understanding and valuing customers is one of the important tasks of an Account Manager. Knowing how to satisfy customers in many cases will help the Account Manager build trust, increase the number of completed projects in the future, and bring profits and reputation to the business.

3. Qualities to become a professional Account Manager

In businesses, Account Managers need to know how to build good relationships with customers and come up with strategies to convince them, turn them into loyal customers and increase profits for the business.

So what are the qualities to become an Account Manager? Learn more with 1C Vietnam below:

3.1 Have extensive knowledge of Marketing

The job of an Account Manager requires a solid foundation of knowledge in Marketing to negotiate, discuss and come up with effective marketing strategies for customers. At the same time, the Account Manager also plans and supports other departments to come up with ideas and propose appropriate adjustments.

3.2 Have communication skills

Possessing communication skills is one of the advantages to becoming an excellent Account Manager. The main role of the Account Manager is to interact and maintain relationships between customers and businesses, so good communication skills will help boost the morale of departments within the Agency, understand and meet customer needs. row.

In addition, when any errors occur, the Account Manager needs to admit his own mistakes but also not let the customer pressure him too much. It is necessary to speak up at the right time to protect employees and help customers understand the problem and sit down to resolve it.

3.3 Creative and innovative thinking

During work, the Account Manager takes on the role of providing creative ideas for customer projects, while continuously updating, cultivating and capturing ideas to come up with appropriate solutions. with customer expectations, helping businesses develop and achieve business goals.

3.4 Ability to observe and analyze information

Account Manager needs to know how to overview the problem that the customer is facing, from detailed to comprehensive. Thus, the Account Manager can negotiate, analyze and quickly convince customers, helping them understand and trust the project with their business.

To analyze information, Account Managers need to understand customer intentions and needs, and apply market analysis methods, evaluate competitors' products/services and research customers. …

3.5 Coordinate and monitor activities of each department

After completing the signing and receiving information from the customer, the Account Manager needs to systematize the request, create a Brief and allocate work to relevant departments. At the same time, the Account Manager needs to know how to coordinate, communicate and arrange flexibly with the implementation process, expected completion time for each department, track plans and ensure the project is completed properly. the best.

3.6 Ready to face challenges

Dare to confront and throw yourself into work, update trends and create experience in handling them is one of the factors to create a good Account Manager. With extensive knowledge and experience, Account Managers are capable of building and implementing many Marketing strategies, helping them convince customers and teams to complete projects on time.

At the same time, the Account Manager always accepts challenges, becoming a valuable companion to the creative team to develop projects and businesses.

3.7 Receive respect from employees

Account Manager needs to know how to convince both customers and the team, helping to balance the desires of both parties. At the same time, demonstrate your own style, integrity, build and expand relationships to gain trust and create many development opportunities for yourself and your business.

4. Opportunities and challenges of an Account Manager

Holding the position of Account Manager is not easy, they have to face many difficulties to ensure customer satisfaction, enhance cooperation opportunities and bring revenue to the organization. So, what are the opportunities and challenges when becoming an Account Manager? Below are the detailed contents:

4.1 Opportunity

• Maintain and expand relationships: Account Managers work and have direct contact with customers, so they have many opportunities to help expand relationships and develop businesses.
• Improve management skills: Account Manager has many opportunities to develop management skills thanks to customer account management work.
• Easy to promote: Having enough knowledge, capacity and experience helps the Account Manager to quickly be promoted to the position of Account Director or other senior positions, achieving many achievements in his career.

4.2 Challenges

• Competitive: Account Managers face competition from many businesses in finding and retaining customers, and they must come up with new solutions to increase the company's value.
• Time and resource management: The main job of an Account Manager is to manage many different customers at the same time, so they must divide time and resources effectively to satisfy customers.
• Improve relationships with customers and departments: This core position must be able to meet difficult customer requests as well as know how to protect related departments from excessive requests, unrealistic.

5. What is the salary of an Account Manager?

The Account Manager's promotion path will include 4 main levels:

• Account Intern
• Account Executive
• Account Manager
• Account Director

After 2-3 years of gaining experience, an Account Executive will be able to advance to the position of Account Manager, then Senior Account Manager.

Based on capacity, project efficiency, valuable contributions and profits for the business, Account Director will be the goal of many Account Managers in the next 5-6 years. In general, the Account Manager's income will range from 15 - 35 million/month, this number may fluctuate depending on the size of the business.

Hopefully through today's article, businesses will understand what an Account Manager is, the role and qualities to become a professional Account Manager, contributing to bringing profits to the business. Also, don't forget to follow 1C Vietnam to update useful information!