[Download] Customer satisfaction survey form 2024

A customer satisfaction survey form is an important tool that helps businesses better understand customers' opinions and feelings about a product, service or experience. Let's learn about professional evaluation form templates with 1C Vietnam through the article below!

1. Common customer satisfaction survey form

1.1. Customer satisfaction survey form

The customer satisfaction assessment form is a form to survey experiences during the process of using products and services. The evaluation form focuses on customer satisfaction with product features, quality of care service, and promotional programs.

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In addition to measuring satisfaction, this form also collects feedback on negative customer experiences. This information helps businesses learn from experience and improve products to bring better experiences to customers.

1.2. Survey form evaluates the quality of products/services

Customer survey questionnaires about product quality help collect product reviews on many aspects such as use, form, and price.

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The goal of this form is to identify what customers love about the product as well as what needs improvement. Information collected from this sample will be the basis for businesses to improve and develop quality products.

1.3. Sample form to survey customer needs in the new quarter

Needs survey forms are often used during the research phase of developing new products or adding added benefits to customers.

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The goal of this form is to dig deep into the customer's Pain Point to find a solution. Information collected from this form will help businesses shape products to best suit customer needs.

2. The importance of customer satisfaction surveys

Customer satisfaction surveys help businesses better understand and leverage the voice of customers for retention and growth. There are several key reasons why this should be a top priority for customer-centric businesses.

2.1. Evaluate customer experience

By conducting satisfaction surveys, companies can identify negative issues and more effectively improve customer experience. At the same time, the form helps evaluate customer loyalty.

2.2. Evaluate customer loyalty

Surveys give customers the opportunity to share their experiences, thereby increasing loyalty and better customer retention.

2.3. Identify new consumer trends

Surveys help identify customer satisfaction trends over time and identify changes in the market. This information helps businesses stay ahead of trends, providing appropriate products and services.

2.4. Increase competitive advantage

Companies regularly survey and adjust based on feedback, helping to create a competitive advantage by meeting customer needs better than their competitors.

3. Customer satisfaction survey questions

Customer satisfaction survey questions are an important part of the information gathering process. When conducting surveys, ensure a proactive and comprehensive approach is taken. This requires providing options for customers to freely answer questions and gather honest, objective information.

3.1. Demographic survey

Demographic surveys are an integral part of analyzing a business's target audience. Questions about age, location, gender, employment status, marriage, education level, income and occupation,... help better identify the audience the business wants to target. . This is the basis for building effective marketing and sales strategies.

3.2. Survey of purchasing behavior

Consumer behavior surveys are an important part of better understanding the customer purchasing decision process. Questions in this section may focus on learning about the steps customers take from awareness of a need to deciding to purchase a product or service. Therefore, businesses can optimize their marketing and sales strategies to suit customers.

3.3. Satisfaction assessment scale

A rating scale is a tool that helps businesses evaluate the level of customer satisfaction with a product, service or experience. The scale has a scale of 1 to 10 to help businesses collect feedback from customers in a specific way. From there, businesses can take measures to improve and adjust business strategies.

4. Process of building a customer survey form

To build a customer satisfaction survey form , businesses need to follow these steps:

4.1. Step 1. Determine the goal of the survey form

The first step is to identify survey objectives that help focus on important information and avoid unnecessary questions. The goal might be to survey customer satisfaction with a product or service.

For example, a phone manufacturing company wants to measure satisfaction with a new product. The goal is to collect feedback from users on quality, features, and usage experience to improve the product in the future.

4.2. Step 2. Determine survey object

The survey object needs to be determined to match the content and purpose of the survey. For example, the company decides to focus only on customers who are currently using the new product. Therefore, the survey subjects are people who have purchased and used new phones from the company in the past 3 months. This helps ensure that the feedback obtained reflects the actual experience of product users.

4.3. Step 3. Make a list of survey questions

Questions should be asked in a way that is easy to understand and avoid vague questions. For example, the question might ask about experience using the product or opinion about customer service.

4.4. Step 4. Design an attractive survey

Surveys need to be designed to be easy to use and convenient for respondents. For example, arrange sections such as introductions, qualifying questions, and warm-up questions.

4.5. Step 5. Conduct surveys and collect data

Finally, after preparing the survey form, conduct the survey and collect data from respondents. Data is collected and analyzed to draw conclusions and improve products or services.

The customer satisfaction survey form is a useful tool to help businesses build an effective business strategy based on consumer feedback and desires. 1C Vietnam hopes the above article will help businesses survey and research customer needs simply and effectively.