Examples of digital transformation in 5 typical areas of success

The concept of digital transformation is becoming increasingly popular and being applied in a variety of fields. To give businesses an overview and better understanding of this field, 1C Vietnam has compiled examples of digital transformation in the article below. Let's find out now!

1. What is digital transformation?

Before learning examples of digital transformation , businesses need to understand what digital transformation is. Digital transformation in English is Digital Transformation, the process of applying technology products to fields in society in general and businesses in particular.

Digital transformation is currently a leading trend that businesses apply to their operations to increase customer experience, manage human resources as well as partners, etc. To give businesses a visual view. and more specifically, let's learn with 1C Vietnam examples of digital transformation in practice.

2. Examples of digital transformation in typical fields

Digital transformation has now become a trend, applied in many fields such as healthcare, education, banking,... However, in the article below, 1C Vietnam will focus on the following examples: Examples of digital transformation in the business sector for business owners to refer to.

2.1 In Marketing

Marketing is one of the areas where digital transformation is most widely applied. This is an activity that helps businesses find customers as well as help businesses bring products closer to the target market. Below are some specific examples of argument conversion in the field of Marketing.

• Customer management software (CRM): This is software that searches, stores, analyzes, manages information and tracks customers' purchasing progress. This software helps create 360-degree data files about behavior, thereby providing product recommendations with true insight of the target group.
• Deploying advertising campaigns: Some popular forms of advertising on digital platforms today include Email Marketing, Google Ads, Facebook Ads. These campaigns help bring products closer to customers, increase brand awareness and coverage.

2.2 In the service industry

The most obvious example of digital transformation in the service industry is 24/7 customer support. Many of the world's leading businesses such as Dropbox, Spotify, Netflix,... have used cloud computing applications so that customers can connect and access via the Internet and resolve queries anytime. required after paying a recurring subscription fee.

2.3 In the retail industry

The explosive trend of online business is the clearest proof of the example of digital transformation in the retail industry. E-commerce platforms, online sales, and livestreams allow businesses to build an online shopping ecosystem. From there, customers can easily shop without having to go directly to the store. In addition, this system also helps businesses collect data about customers to provide detailed analysis and predictions to personalize the user experience.

Nike is one of the leading retail brands in digital transformation with the application of a number of software such as:

• SNKRS application: Software that allows customers to learn about upcoming models, search and choose suitable products right on the application.
• Nike Fit App: The app solves the problem of online shopping - the need to try on products in advance. With virtual reality technology combining AI and ML, the application recommends suitable shoe models and allows customers to try on products online.

2.4 In Logistics

In the Logistics sector, the two most popular examples of digital transformation are Express Delivery and Real-time Order Tracking. Typically, UPS - an American transportation supply chain management unit, has developed a separate tool to manage its fleet, called ORION (Route Optimization Software). This application is based on real-world data and has helped UPS save approximately 100 million miles and 10 million gallons of fuel each year.

3. 4 future trends in business digital transformation

After learning examples of digital transformation , businesses will certainly want to apply this technology in their business operations. So what are the specific trends in digital transformation in the future? Below are detailed suggestions.

3.1 Hybrid work – Working model of the 4.0 era

After the Covid-19 pandemic, the concept of Hybrid-work has become even closer and more familiar. This is a combined working model, employees have some time to work in the office (offline) and some time to work at home (online).

This model helps save travel time as well as create a comfortable working space for employees. However, Hybrid-work is only suitable for businesses with quality and stable human resources because performance management is relatively complicated.

Some examples of digital transformation of businesses in Vietnam using the Hybrid-work model:

• Subsidiaries of FPT Corporation have applied Hybrid-work: FPT Telecom (64%), FPT Software (62%), FPT Education (67%).
• Microsoft Vietnam office in Hanoi will start applying Hybrid-work from early 2022.

3.2 Use cloud storage technology

Cloud computing technology is a platform that allows data to be stored and accessed anytime and anywhere. This allows employees to work more efficiently and save on infrastructure and material costs. In particular, this technology also helps keep your data more secure.

3.3 Blockchain application in digital transformation

Blockchain is a new trend that has become popular in the past few years and is predicted to explode in the future. In terms of practicality, this technology has appeared in a number of operating models including:

• Manufacturing field: Used in the product quality management process as well as helping buyers easily retrieve product information.
• Financial sector: In the Asian market, OCB is the first bank to apply blockchain to domestic and international money transfer services. This technology helps increase customer experience, reduce costs and increase work efficiency.
• Retail field: Walmart is the leading retailer in the US - a pioneer in using Blockchain to track the source of pork imported from China.

3.4 Application of AI technology

AI (artificial intelligence) is a key trend in digital transformation of businesses. As of 2021, AI is considered a top strategic priority for 76% of businesses. By applying AI to marketing and sales campaigns, marketers can save a lot of time and effort as well as increase the efficiency of reaching customers.

In the above article, 1C Vietnam has compiled typical examples of digital transformation as well as provided useful information about this field. Hopefully businesses can apply digital transformation successfully and bring good results. In addition, to make this process easier and more effective, Office software 1C:Document Management is an effective tool to help automatically manage processes and manage work. Contact 1C Vietnam immediately for consulting support on digital transformation solutions suitable for business characteristics.