What is Mindset? Mindset Transformation Trends in Marketing

What is Mindset? Building a good Mindset will help individuals and businesses bring positive results. Especially in today's era, the transformation of Mindset in Marketing is given even more attention. In the following article, let's learn with 1C Vietnam about what Mindset is and related knowledge!

1. What is Mindset?

Mindset is a broad concept, a set of beliefs that shape how each person understands the world and themselves. Or in other words, Mindset is what people believe about themselves that will determine success or failure. Mindset affects thinking, attitudes and behavior in many different situations in life.

According to Stanford psychologist Carol Dweck, beliefs play an important role in knowing what you want and whether you can achieve it or not. Thereby, Dweck pointed out that one's own Mindset plays a key role in determining achievement and success.

2. The importance of Mindset

Mindset directly affects human thinking and actions. A perfect Mindset will help people achieve success in all fields. Here are some reasons proving the importance of Mindset in daily life:

2.1 Influences the way we view the world

Based on Mindset, each person will perceive things around them in many different ways. People with a positive Mindset will always see good things and believe in their own abilities. On the contrary, people with a negative Mindset will often pay attention to negative things, quickly give up and doubt themselves.

2.2 Influence on action

It can be said that Mindset also greatly affects the way each individual acts. People who own a developed Mindset will always actively learn, challenge themselves and not be afraid to make mistakes. At the same time, they believe that their abilities can be developed through practice and persistent effort. On the contrary, people with a fixed Mindset are often afraid of difficulties, give up easily and do not have confidence in their own abilities.

2.3 Influence on results

Mindset has a great impact on the results that each person achieves. People with a positive Mindset and clear actions will achieve certain success. Meanwhile, people with a negative Mindset and not striving often encounter many failures and discouragement when encountering difficult things in life.

3. Classification of Mindset in Marketing

To better understand what Mindset is, you need to analyze in detail the characteristics of each type of Mindset. According to Ms. Dweck's research, Mindset is divided into two main types: Fixed Mindset and Growth Mindset. The main characteristics of each mindset will be shown in the following section:

3.1 Fixed Mindset – Fixed thinking

A fixed mindset is people who believe that their abilities come from innate factors such as intelligence or inherent talent and cannot be changed. Therefore, these people often avoid new challenges, are afraid of failure and appear stuck when encountering difficulties, losing motivation to develop. For example: "I'm not good at foreign languages, so no matter how I study, I won't be good at English."

Thereby, a fixed mindset will impact each person as follows:

• Limited development: People with a fixed mindset often quickly give up when faced with challenges because they believe they do not have the ability to overcome them, and avoid new challenges for fear of failure.
• Affects learning and work efficiency: Fixed mindset hinders learning productivity and work development. People with this mindset often have little motivation to learn and hone their skills.
• Effects on mental health: A fixed mindset can cause people to face negative emotions, constantly compare themselves with others and underestimate their abilities.

In general, to overcome a fixed mindset, each person needs to build confidence that they can learn and develop by making efforts and cultivating skills. Instead of just paying attention to the results, value your own efforts and learn valuable lessons from mistakes. If you have difficulty improving and changing your thinking, seek help from relatives, friends or psychologists.

3.2 Growth Mindset - Growth mindset

Growth mindset is positive thinking in evaluating one's own abilities, attitudes, and views on development and learning goals. It can be seen that people with a growth mindset will believe that their abilities will improve based on effort and learning. They do not see challenges as a sign of incapacity, but rather as opportunities for growth. At the same time, people with a growth mindset will focus on the learning process, not just the end result.

In addition, growth mindset is also demonstrated through facing changes and challenges in life. People who possess this mindset will always be willing to change and find new approaches to overcome difficulties and achieve their goals. For example: "Every failure today is just a lesson to help me improve."

4. Mindset conversion trend

Marketing is a field that requires completely new and developed thinking to conquer customers and dominate the market. So, how many Mindset conversion trends are there in Marketing? Find out with 1C Vietnam below:

4.1 Moving from message to experience design

Previously, Marketing specialists often worked in predetermined steps to send messages that resonated with customers' psychology. However, with the development of technology, customers can interact and collect more information through online channels. At the same time, they can access content searched by many users on different devices, which will hinder the business's process of capturing customer insight. Therefore, businesses need to carefully study customer behavior on different online platforms to optimize customer experience and provide attractive purchasing experiences.

4.2 Transition from product focus to customer focus.

Currently, customers can find information about products/services of many businesses on social platforms. Therefore, they will easily compare the features and prices of businesses before deciding to purchase. Therefore, businesses need to focus on meeting the needs and desires of customers, as well as showing them the USP of the product/service that the business is providing.

4.3 Convert from single Marketing campaign to combined Marketing campaign

Consumers are increasingly using many different channels to access information and shop, so businesses need to deploy multi-channel marketing campaigns to increase customer interaction in a comprehensive way. In particular, businesses should take advantage of the advantages of each channel and clearly understand the content format that users are interested in to ensure that communication campaigns bring good results. In particular, this transformation also helps strengthen brand recognition and build a strong image in the minds of customers.

4.4 Transition from traditional Marketing to digital marketing

According to DataReportal statistics, more than 79% of Vietnamese people use social networks for an average of 5 hours/day (as of 2024). Based on that, Marketing campaigns need to access digital platforms to get closer to many target customers. However, these campaigns should not be limited to conventional media or digital media, but need to be deployed in multiple channels to ensure the most positive revenue.

5. Factors that form Mindset

Mindset is a guideline to help individuals and businesses carry out all activities in life. Therefore, building a positive mindset will bring good effects and vice versa. In particular, there are 3 main elements that create Mindset: Compliments, thinking and stickers. Each element has specific characteristics as follows:

5.1 Impact by compliments

According to research by Dweck and colleagues, children behave differently depending on the compliment they receive. They found that receiving personal or talented praise promotes a fixed mindset, helping the child know whether he or she is capable or not, and that there is nothing he or she can do to change that.

Besides, praising and emphasizing the effort a person puts in to complete a task helps them realize that success is achieved through effort and strategy, both of which can be controlled. , improves over time. For example: “I am very impressed that student A worked hard to review for his math test, read the materials many times and asked the teacher to find difficult problems. That really works!”.

5.2 Impact by thinking

Mindset plays an important role in how a person deals with difficulties in life. If a child has a growth mindset, he or she will tend to be eager to learn, eager to work hard, and learn new things. When they become adults, these people will be more persistent when facing challenges, creating opportunities for themselves to learn and develop. On the contrary, people with a fixed mindset will easily give up when faced with difficulties in life.

5.3 Impact by stickers

The process of labeling human characteristics based on stereotypes or group associations can also lead to the development of a fixed or growth mindset. If a person has a stereotype that girls are bad at Math or boys are not good at Literature, they may develop a fixed mindset about their abilities in those specific areas.

6. How to build an effective Mindset?

Understanding customer insight is a prerequisite in building a Marketing plan. To improve customer experience and promote sustainable development, businesses need to know how to build a customer mindset. Below are ways to build an effective Mindset that 1C Vietnam has compiled:

• Market analysis and customer portraits

To successfully research the market and customer profiles, businesses need to conduct surveys or interviews, thereby collecting necessary information about their demographics, needs and purchasing journey. Then, businesses will have to analyze data and customer activities on digital platforms to implement effective marketing strategies. Researching competitors is also important to help businesses clearly understand the strengths and weaknesses of their products/services compared to competitors, thereby determining market fluctuations and the business's position. .

• Put yourself in the customer's shoes to find Mindset

To find Mindset, businesses should put themselves in the position of potential customers to understand what problems they are facing and how they want to solve that problem? What customer desires have the business's products/services not yet met?... At the same time, businesses need to constantly update factors that influence purchasing decisions to change strategies. doing business right.

• Update market trends

Customer shopping needs will change over time, so businesses need to continuously update market trends to check changes in customer Mindset. At the same time, it helps businesses promptly provide products/services that suit customers' requirements and desires.

• Improve customer experience

In addition to clearly defining customer profiles and effective marketing strategies, businesses need to focus on improving customer experience, from purchasing information, product/service usage, to feedback and sharing. share experience. From there, it helps customers have positive impressions of the business to become a potential customer.

7. Some terms related to Mindset

In addition to the knowledge surrounding what a Mindset is, businesses also need to pay attention to the terms Mindset Transformation, Product Mindset and Marketing Mindset to build successful marketing campaigns and improve business efficiency. As follows:

7.1 What is Mindset Transformation?

Mindset Transformation is a journey to change the way each person thinks and views life. This includes letting go of limiting beliefs and thoughts and embracing new and positive ideas. The Mindset Transformation process usually includes 3 stages: Detecting negative thinking, analyzing the causes and applying methods to promote thinking changes such as: Positive self-criticism, changing perspectives, Motivation and goal setting.

7.2 What is Product Mindset?

Product Mindset is the thinking in developing, providing and managing a business's products/services. This term focuses on understanding and meeting the needs of end customers and creating value for customers through products/services. Product Mindset helps businesses focus on analyzing, testing and upgrading products/services to meet changing market needs.

7.3 What is Marketing Mindset?

Marketing Mindset revolves around strategic thinking in the field of Marketing, which is the Marketer's approach and perspective towards his or her work. The term Marketing Mindset focuses mainly on understanding customer insight, creating value and interacting with customers effectively. Marketers view customers as a source of necessary information to understand their needs and desires, helping to devise appropriate product development strategies. In addition, Marketing Mindset also requires Marketers to view the market and competitors flexibly, at the same time grasp trends in the industry, quickly adapt and change strategies if necessary.

In this article, 1C Vietnam has shared with you the knowledge surrounding what Mindset is, effective Mindset conversion trends that any business needs to know. Hopefully the above necessary information will help individuals and businesses improve their thinking and enhance their management. In the process of creating a comprehensively developed business, administrators can consider using the 1C:ERP enterprise resource planning solution. Developed on a modern low-code technology platform, the solution helps businesses master technology and easily apply to all business models. Contact 1C Vietnam now to experience this superior solution!