What is Design Thinking? 5 steps to develop thinking ability

Design thinking plays an important role in completing publications as well as conveying brand messages. So what is Design Thinking ? In the article below, 1C Vietnam will help businesses better understand concepts, goals as well as steps to effectively research Design Thinking. Let's find out now!

1. What is Design Thinking?

Design Thinking is also known as design thinking. This concept refers to creative solutions to solve problems. The world's leading corporations such as Samsung, Google, and Apple all apply Design Thinking as a solution to motivate each individual to think positively and creatively to generate new ideas. From there, employees will improve their problem-solving ability, improve work efficiency as well as develop professional skills.

To better understand what Design Thinking is , businesses can learn the following example: A group of employees is having difficulty converting from face-to-face to online working model, leading to work stagnation. , was not completed. At that time, design thinking will help them focus on the solution of increasing employee engagement instead of thinking too much about the problem they are facing, which is reducing work performance.

2. The ultimate goal of Design Thinking

Design Thinking's ultimate goal for businesses is to satisfy everyone's needs, ensure implementation feasibility and increase business profits.

2.1 Meet everyone's needs

The first step in forming design thinking is to consider the dreams, needs, desires, and behaviors of the end user. If a business has the ability to listen, empathize and understand what customers want or need, it will be easier to create products that meet their needs.

2.2 Feasibility in terms of implementation

Theoretically, any solution is feasible if businesses have enough resources and time to implement it. However, according to design thinking, a solution that is considered feasible must fit within the organization's current resources, be worth pursuing, and bring positive results. Businesses can repeat the solution many times to increase feasibility through resource optimization plans such as hiring more people, buying specialized machinery, investing in facilities, etc.

2.3 Generate profits

According to traditional business theory, businesses often start with calculating the feasibility and profitability of the solution, then try to find a market problem to bring products to meet. However, design thinking reverses the process, favoring companies that start with meeting customer desires and try to build plans to increase feasibility and improve profitability.

3. Steps to research Design Thinking

So how to approach Design Thinking and develop this thinking in practice? The information below will help businesses understand the steps to effectively research Design Thinking.

3.1 Step 1: Empathize

If you understand what the goal of Design Thinking is , businesses can clearly see that this thinking focuses on understanding customers, thereby providing the most suitable solutions. Therefore, if you want to develop Design Thinking, the first step is to answer questions related to people such as: What is meaningful to them? What are their physical needs? How do they interact with the world?...

By observing customers and how they interact with their living environment, businesses will have more data to understand what they want and need. This helps businesses create products that are close to real needs and easily "touch" customers.

3.2 Step 2: Define

The goal of this stage is for the business to be able to identify and state the exact problem they can solve from the list of customer needs. From there, businesses will build common goals for product business strategies. Determining the correct goals requires a lot of experience, knowledge and skills from the administrator.

3.3 Step 3: Generate ideas (Ideate)

The idea generation stage is the solution of Design Thinking. Here, ideas will be formed based on the set goals. Administrators will combine customer understanding and brain creativity to propose appropriate improvement or change solutions. Businesses should try to create many ideas and solutions from which to choose, instead of just offering a single initiative. Teamwork and criticism methods are very suitable to increase efficiency in this stage.

3.4 Step 4: Visualization (Prototype)

Ideas can be in any form from notes, hand drawings or bullet points. Therefore, to be able to develop and expand, users need to visualize and adjust iteratively to find the optimal solution. Businesses can consider, coordinate and pair many ideas at the same time to optimize efficiency. However, to avoid wasting time and resources, immediately abandon ideas that do not create value.

3.5 Step 5: Test

At this stage, businesses will introduce completed solutions to meet the needs found in step 1. Testing helps businesses determine the level of effectiveness and compatibility with the problem. From there, businesses can find errors and omissions to improve before deciding on the best solution.

4. Distinguish between Design Thinking and Agile methods

When not clearly understanding what Design Thinking is , many people may confuse it with the Agile method. These two methods have differences in approach but have certain common principles. Specifically:

1 - Similarities

• Both of these approaches focus on meeting needs and satisfying the end user. If Design Thinking understands customer behavior to create the best products, Agile actively receives user feedback continuously during the product improvement process.
• Collaboration and teamwork are important keywords in successfully applying both of these methods in practice.
• User-centricity allows Design Thinking and Agile to flexibly adapt to market changes through receiving continuous feedback as well as actively testing products in real environments.

2 - Differences

Above is useful information about concepts, goals as well as research steps to help businesses understand what Design Thinking is . This is an effective method to help businesses create products that meet market needs as well as develop sustainably. To successfully apply Design Thinking, businesses can use 1C:Company Management software. This is a comprehensive corporate management solution, capable of connecting all departments together, helping administrators identify the core of the problem, thereby finding effective and appropriate solutions with resources. of business. Contact 1C Vietnam immediately to learn details about the software!