As the Top 1 brand in the stationery industry in Vietnam and the region, Thien Long has become a familiar name to Vietnamese consumers, from children to adults. With the orientation of developing into a global brand, providing sustainable, environmentally friendly "green" educational and office support equipment, Thien Long Group has joined hands with 1C Vietnam to initiate digital transformation from the core, contributing to bringing Thien Long closer to the goal of creating a lifelong journey of happy learning.

1. About Thien Long Group:

Established in 1981, Thien Long Group is the first "made in Vietnam" brand of ballpoint pens and stationery in the country, always committed to providing the best quality products, stationery and services for studying, working and creating, contributing to conquering the pinnacle of human knowledge.

Focusing mainly on developing stationery products, after 40 years of journey, from a small ballpoint pen factory, Thien Long has become a "national" brand with millions of products accompanying many generations of Vietnamese youth on the path to conquering the power of knowledge.

Thien Long brand is not only one of the leading names in the stationery industry in Vietnam and the region, but also a symbol of creativity, quality and Vietnamese cultural values. With the goal of building a lifelong journey of learning happiness, Thien Long has set out a comprehensive, flexible and sustainable development strategy to enhance the brand, expand the market and create sustainable values for the community.

One of the key objectives in Thien Long's development strategy is to strengthen and enhance its brand position. Thien Long Group not only wants to become a leading brand in the stationery industry but also wants to inspire and bring learning values to every aspect of life by providing quality stationery products, while continuously developing solutions to help consumers study and work effectively. Thien Long aims to become an ideal destination for learning, creativity and intellectual success, for all groups in society, from students to working people.

Along with the orientation of enhancing the brand position, Thien Long also aims to reach international standards. The Group not only aims to expand the Southeast Asian market but also focuses on developing global business, including activities to increase market share, optimize profits and bring high-quality Vietnamese products to customers around the world.

In addition to sales, Thien Long also creates more opportunities for OEM and ODM, thereby taking advantage of the potential and strength of international cooperation. Through the process of learning and sharing knowledge from the network of international partners and friends, Thien Long not only continuously improves product quality but also opens up new opportunities for its sustainable development.

To meet the diverse and growing needs of customers, Thien Long is constantly expanding its product ecosystem. The Group takes advantage of its strengths in distribution channels and prestigious brand reputation to develop new products and business lines, thereby creating an environment and a diverse and rich equipment ecosystem for customers to choose from.

Last but not least, Thien Long has always invested heavily in people and sustainable development activities. The Group is not only determined to build high flexibility and take calculated risks in potential projects, but also strengthens its organization and participates in sustainable development activities (ESG) to create clear impacts with measurable results, thereby connecting more closely with consumer emotions.

In 2023, facing the fluctuations and challenges of the world and domestic economic situation, Thien Long recognizes that difficulties are the driving force and opportunity for the Group to innovate and create strong resistance for its human resources. Thanks to its existing potential, Thien Long is ready to adapt to the new situation based on a comprehensive, flexible and sustainable business strategy.

The Group’s vision includes not only inspiring but also providing effective and comprehensive solutions for “happy learning life” for the Vietnamese people. Thien Long is committed to developing horizontally and deeply, “blurring the boundaries” in business and joining the “emotional search trend” that young consumers are waiting for.

Horizontally, Thien Long focuses on expanding its product, service and solution portfolio, creating many new business opportunities. Thien Long's product ecosystem will serve more comprehensively the reading, writing, drawing, listening and viewing activities of Vietnamese people. In depth, Thien Long develops highly creative product lines, suitable for the personality, style and trends of Vietnamese and international consumers. The Group hopes that through its products, users will experience joy and happiness in the process of working, studying and creating. These transformations not only help Thien Long enhance product value but also create business advantages, leading to sustainable revenue growth in the industry.

Regarding international business activities, Thien Long focuses on increasing market share, optimizing profits and bringing high-quality Vietnamese products to consumers in more than 70 countries around the world. Thien Long's journey of more than 20 years of expanding its influence beyond Vietnam's borders has never stopped and is becoming stronger and stronger, especially in the period of 2023 - 2027.

In addition, Thien Long also emphasizes the goal of becoming a favorite recruitment brand and creating a prestigious position for investors in the Vietnamese stock market. This requires commitment to the development process and maintaining a positive, creative working environment, where every individual has the opportunity to develop themselves and contribute to the mission of Thien Long Group.

Finally, with the slogan "For a lifelong journey of learning and happiness", Thien Long is not only a business that continuously makes breakthroughs but also a trusted companion of consumers on the path of experience, learning and success.

2. Difficulties Thien Long encountered before starting the digital transformation journey:

Before implementing the digital transformation project, Thien Long faced a number of challenges such as:

• The legal department faces many difficulties in reviewing and processing contracts with partners and customers, leading to delayed contract completion and reduced working efficiency with partners.
• The management of document and contract storage is not centralized, making the administration, storage and search process difficult, consuming a lot of manual resources, and reducing the flexibility of the business.

From these difficulties, the Board of Directors of Thien Long Group expressed their desire for the 1C Vietnam team of experts to advise and build a comprehensive system to solve the above problem. Understanding the remaining difficulties in management, the experts of 1C Vietnam proposed the Digital Office solution 1C:Document Management for Thien Long.

3. 1C:Document Management Digital Office solution helps Thien Long increase flexible adaptability, digital transformation and effective operations from the core:

The 1C:Document Management Digital Office project with subsystems specializing in Document Archiving Management & Business Process Digitization has been successfully deployed, bringing Thien Long Group many positive results, including:

• Building a centralized, scientific, easy-to-manage document & contract storage management system helps Thien Long team save resources for checking, minimize mistakes and manual errors, and contribute to supporting the internal team to always operate smoothly even when the Group goes through the restructuring process.
• Digitalized paper documents and papers contribute to supporting Thien Long Group in "green transformation" from the core, becoming a comprehensive "green" enterprise, not only in terms of products and services, but also in every operational activity of the company.
• Optimize proposal processes & contract approval processes, help businesses improve operational capabilities, support staff to coordinate smoothly, handle work quickly, and contribute to Thien Long getting closer to the goal of sustainable globalization development.
• Real-time reporting system related to documents & processes, supporting Thien Long Group's Board of Directors to promptly grasp information to develop reasonable management strategies, increase competitiveness and flexible adaptability from the core.

In the current challenging yet opportunity-filled market context, Thien Long Group has taken appropriate strategic steps for sustainable development and breakthroughs in the future. 1C Vietnam is proud to be a partner accompanying Thien Long in the journey of digital transformation and building a solid and sustainable development foundation. The project to deploy the 1C:Document Management Digital Office solution has helped Thien Long not only solve specific difficulties in document and contract management but also create new opportunities, improve work efficiency and enhance competitiveness, as well as the flexible adaptability of the business.

1C Vietnam believes that the cooperation between the two sides will continue to grow in the future, bringing smart and effective solutions, step by step bringing Thien Long Group closer to its vision and goals. With the dedication and unceasing determination of the entire team of diligent staff from both sides, 1C Vietnam will continue to write new pages with Thien Long, continuously creating many breakthroughs and successes in the journey to conquer the goal of creating a lifelong journey of learning happiness.