
CRM
Customer relationship management (CRM) is a technology for managing the company's long-term relationships with customers and suppliers. 1C:ERP offers a range of powerful tools for attracting and retaining customers.
Key features
- Storing detailed contacts of counterparties and their employees.
 - Monitoring customer interactions using notifications.
 - Segment customers and products, select business areas for sales analysis.
 - Registering and assessing marketing events.
 - Recording the full customer interaction cycle, from the initial contact to complete fulfilment of mutual obligations, using structured sales business processes.
 - Sales volume and revenue.
 - Customer retention rate.
 - Time spent on customer transaction support.
 - Reasons of lost deals.
 - Customer and product segment data grouped by business area.
 - Storing unique and template agreements, managing flexible discounts with auto calculation option.
 - Monitoring and analyzing customer claims regarding the shipped products.
 - Sending out newsletters and notifications.
 - Performing ABC (XYZ) classification with BCG matrix.
 -  Creating sales funnels, analyzing causes of lost opportunities.
 - Storing information on competitors and their pricing policies.